Bungee
Our team was tasked with creating a fitness platform geared towards millennials who desire alternative ways to stay happy, healthy, and active.
We were tasked with defining the UX strategy along with the scope of the platform, starting from the initial research to delivering the final MVP specifications.
Duration
6 weeks
My Role
User Research
Wireframing
Prototyping
UX Design
The UX Team
Kaelyn Hartley, Hannah Meltz,
RJ Ferguson,
Anita Chauhan
Tools
Sketch
InVision
Miro
Otter.ai
Validately
Analyzing Competitors
We looked at seven direct and indirect competitors and compiled a competitive analysis to understand any trends and gaps in the market.
We found that although many of the fitness apps provide a wide range of exercises and classes, they don’t break down the benefits beyond calories and aesthetic gains. Only two competitors offered livestream fitness classes, and users really enjoyed personalized content.
User Research Findings
Our team conducted interviews with four Subject Matter Experts (SMEs) to gain perspective on the current health and fitness landscape.
We also interviewed eight millennial users to understand their wants, needs, motivations, and frustrations regarding health and wellness. Below are our key takeaways from these interviews.
Synthesizing Our Findings
After interviewing our users, we synthesized our findings with the creation of a persona and a corresponding empathy map.
