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First Steps

At the start of this project, we were working within a super broad scope. Our client provided us with four contactless payment products (Tap-and-Go, Pin-and-Go, Scan-and-Go, and Click-and-Go) and three use case scenarios aside an array of brick-and-mortar clients that served vastly different audiences. It was our task to focus in on pursuing the best option — backing that decision up with a busy week’s worth of domain and user research.

Here’s our findings: